Rough Rider - A Vintage Industrial Typeface

An industrial display typeface

Rough Rider is a modern display typeface built for brands that need weight and clarity without leaning on trends or theatrics.

Influenced by industrial signage, workwear labels, and utilitarian American typography, Rough Rider strips vintage references down to their structure. What’s left is deliberate, controlled, and usable.

What's it great for?

• Logos and wordmarks
• Apparel and workwear branding
• Breweries, distilleries, and packaging
• Posters, signage, and campaign headlines

Rough Rider is designed for medium to large sizes, where spacing and rhythm matter.

What's included?

• Rough Rider (OTF)
• All caps font
• Numerals and essential punctuation
• Display-focused slightly-unhinged spacing

Which license should I buy?

We've made it easy. If you're a small business or creator (annual revenue < $1,000,000), opt for the regular (small business) license. If you've outgrown that category, swap over to our Large Business License.